Tampa Electric (TECO)

I led in-person Enterprise Design Thinking workshops for TECO’s Web 3.0 EV expansion, guiding teams through persona refinement, journey mapping, and wireframing. I translated insights into UX requirements, designed low- and high-fidelity prototypes, and partnered with engineers to successfully launch the new EV section of their website.

Case Study: TECO – Web 3.0 EV Website Expansion

Driving forward user-centered innovation through in-person design workshops, research synthesis, and prototype delivery.

Project Snapshot

Client: Tampa Electric Company (TECO)
Roles: UX Designer & Workshop Facilitator
Tools: Adobe XD, PowerPoint, Miro, Figma
Location: On-site (Tampa, Florida) + Remote

Challenge

TECO needed to expand their digital presence to support their growing Electric Vehicles (EV) initiatives and ensure a seamless experience for both internal administrators and public utility customers. The goal: surface user pain points and co-create a solution grounded in user needs and business goals.

My Contributions

Led in-person Enterprise Design Thinking Workshops
Facilitated persona refinement and journey mapping exercises
Synthesized team inputs into UX requirements for Agile development
Designed low-fidelity wireframes in Adobe XD
Built high-fidelity animated prototypes for the EV site
Presented design strategy and deliverables to stakeholders
Partnered with engineers for a successful launch

Process Overview

Enterprise Design Thinking Workshop (On-Site)

Held collaborative sessions in Tampa with key stakeholders, engineers, and business leads.

Activities included:

Empathy mapping and persona deep dives
Current-state vs. future-state journey maps
Wireframing sprints and sketching exercises

Research Synthesis & UX Requirements

Mapped pain points and opportunities across user roles
Documented workshop findings and translated them into detailed UX requirements for our Agile backlog
Prioritized accessibility, ease-of-navigation, and content discoverability for both internal and external users

Wireframes & Prototypes

Low-fidelity wireframes were created in Adobe XD to quickly visualize layout options and functionality
Iterated on feedback with key stakeholders
Delivered high-fidelity animated prototypes showcasing interactivity, responsiveness, and updated branding

Final Delivery & Launch

I partnered with developers to hand off design specs and worked alongside engineers to ensure accuracy in the live site implementation.
Interactive prototypes made implementation seamless
Design passed accessibility checks
Stakeholder sign-off led to full deployment of the expanded EV section