About
I'm a Senior Brand and Visual Designer with 20+ years of experience helping organizations communicate complex ideas through compelling design. My work spans brand systems, digital experiences, marketing campaigns, executive communications, and visual storytelling for organizations including IBM, Truist, the U.S. Air Force, TECO, Albertsons, and LSU.
Work Experience
2022 - Present
2022
IBM - SENIOR BRAND & VISUAL DESIGNER
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Lead brand and visual design for enterprise and government clients, including the U.S. Department of Education, U.S. Air Force, Truist Bank, Albertsons, Tampa Electric, and American Electric Power.
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Translate business objectives into brand systems, campaign design, digital experiences, and presentations that drive engagement.
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Develop and maintain scalable design systems, component libraries, templates, and reusable creative assets within Figma.
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Partner with marketers, product managers, and executive stakeholders in Agile settings to deliver integrated brand and campaign solutions.
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Present design recommendations and visual concepts that match user needs with enterprise objectives.
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Facilitate stakeholder workshops and design reviews to drive alignment and expedite project delivery.
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Apply WCAG and Section 508 accessibility standards to ensure open and compliant digital experiences.
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Leverage Claude, Adobe Firefly, ChatGPT, and generative AI workflows to accelerate concept development, streamline creative production, and explore design variations.
Clients: Truist, U.S. Air Force, U.S. Army, Tampa Electric, American Electric Power, Ulta Beauty, Albertsons
MEGAN MORAN STUDIO – Founder | Creative Director | Brand Designer
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Founded and manage an independent creative business specializing in brand storytelling, visual design, marketing campaigns, and fine art products.
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Conceptualize and execute multi-channel marketing campaigns on social media, email, product launches, and event promotions that drive brand awareness and engagement.
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Develop brand systems, packaging, and customer-facing experiences that strengthen brand recognition and audience loyalty.
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Create digital and print collateral including presentations, social campaigns, advertising graphics, event materials, product packaging, and sales assets.
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Manage projects from concept through production while maintaining quality standards, brand consistency, and delivery milestones.
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Collaborate with clients, partners, and vendors to execute creative initiatives that support business growth and audience response.
2003 - 2022
VARIOUS ORGANIZATIONS – Senior Graphic Designer | Visual Communications Specialist
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Delivered brand identity systems, marketing campaigns, and digital experiences for higher education, government, healthcare, and nonprofit organizations.
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Designed websites, landing pages, presentations, publications, infographics, reports, and communication materials that transformed detailed information into accessible visual presentations.
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Partnered with academic leaders, communications teams, faculty, administrators, and executive stakeholders to support recruitment, engagement, outreach, and institutional initiatives.
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Developed brand standards and design systems that improved consistency and streamlined production across digital and print channels.
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Produced audience-centered marketing and communication assets supporting organizational growth, engagement, and mission-focused initiatives.
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Managed multiple concurrent projects, maintaining creative quality, partner satisfaction, and production deadlines.