Branding & Visual Design
I have over 20 years of experience leading visual design and creating polished, brand-aligned solutions for enterprise clients across web, print, and digital platforms. My strengths building scalable design systems that support both visual and digital experiences. I’ve delivered high-impact work for brands like Ulta Beauty, the U.S. Air Force, and Truist using tools like Adobe Creative Suite, Figma, and Canva.
Branding
IBM North America CIC Branding
Role: Senior Designer
Solution: IBM needed a brand identity to recognize the North American CIC
Air Force Civil Engineers Business CardRole: Senior Designer
Solution: Developed a business card on brand to promote the A4CI division
Pentagon Medal DesignRole: Senior Designer
Solution: Designed an award medal for civil engineers
Division Welcome Packet DesignRole: Senior Designer
Solution: AFRC CE Conference welcome packet booklet design
IBM iX Baton Rouge Studio Poster
Role: Senior Designer
Solution: IBM needed a visual identity to represent the Baton Rouge design studio.
A4CI Analytics Deck DesignRole: Senior Designer
Solution: A4CI presented divisional analytics in a data-visualization PowerPoint format
Visual Design Projects
The My Account Redesign project was aimed at elevating the user experience
by implementing new features and enhancements that seamlessly integrated
salon services into a user's account at Ulta.
Enterprise Design Thinking workshops for TECO’s EV expansion, guiding teams through persona refinement, journey mapping, and wireframing. I translated insights into UX requirements, designed low- and high-fidelity prototypes, and partnered with engineers to launch the new EV section of their website.
Collaborated with a design team to develop a product for an environmentally aware app which won third place in IBM IX Adobe Creative Jam 2022
Synthesized data from research into crafted high-fidelity, interactive prototypes for a software redesign, I presented the finding and prototypes to key stakeholders.