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American Electric Power
Improved the customer billing experience with a new design that communicates effectively and helps users better understand their energy usage and charges.
My Contributions
Guided a team of two UX Designers in translating research insights into actionable solutions by aligning user and stakeholder feedback, defining design priorities, and developing consistent prototypes that balanced organizational goals with user transparency.
Leading Design Projects
Defining Design Priorities
Aligning User & Stakeholder Feedback
Designed Low and High Prototype
Transformed the customer billing experience with a clearer design that made energy usage and charges easy to understand.
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